Saturday 4 July 2009

It's not four years ago

It's just days to go now until the Ashes. You can't fail to have noticed, what with Sky's billboard and TV promotions of it. They're obviously putting great stock in the series after the huge viewing numbers achieved the last time the Australians came over.

There's a big difference though. Last time they were over here, the television rights were held by terrestrial broadcaster C4. As such, it was easy to attract new fans to the game. This time, it's Sky subscribers alone who will get to see the cricket. It's one thing for a semi-interested person to flick on and catch a bit of the goings-on compared to the cost of taking out a subscription.

There was a notable upsurge in interest in the game following the 2005 triumph and, certainly, ticket prices now reflect this with some tickets at the Oval going into three figures. Not great timing during the worst global economic slowdown in history. But the tickets have sold, by and large, and a lot of that is thanks to the groundswell of support gained four years ago. If the ECB are wanting new supporters to replace those who, for whatever reason, will not take Sky TV or fork out the ridiculous prices for Test tickets, then they need to work out where they're coming from.


Another thing not the same as four years ago is Steve Harmison. After a decent showing for the Lions in their match against Australia at Worcester, there was a growing call for his return to the Test side. Fortunately, sense was seen. Two decent spells in the match does not a return to form make. Yes, he's highlighted an area where Phil Hughes might be vulnerable, but there are plenty of other bowlers who can take his cue and work him over.

But some things never change. Glenn McGrath has gone for a 5-0 Australia win, just like 2005. Bless him.


We're underway on Wednesday in Cardiff. Buckle up.

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