Here at Tasty Morkels, we would not usually bother ourselves with the minutiae of cricket advertising or endorsements. We are of course fans of cricket, but we would never, for example, call a six a 'DLF Maximum'. Nor would we ever call the Ashes the 'npower ashes series'. The Advanced Hair Studio adverts are a source of endless amusement, but not inspiration (we've all got fine heads of hair at TM Towers, thank you).
However, while trawling on youtube, I came across this, and I felt it needed a moment's meditation:
However, while trawling on youtube, I came across this, and I felt it needed a moment's meditation:
I think we just need to take a minute here to take in what we're seeing. This is South African one-day stars JP Duminy and AB De Villiers (now the South African ODI captain) performing Bollywood dancing, and then.....De Villiers rides an umpire like a horse. A horse. I don't know how this managed to escape our attention last year, but it left me gobsmacked.
I think it is more the advert's message that frightens me the most. The idea seems to be that if you are a professional cricketer, and you eat a certain brand of crisps, you will hallucinate wild ideas and violate local customs by jumping on the back of the nearest person and ride him like a wild mare. That's not a potato snack I'd want to be anywhere near. Walkers already do enough damage to poor Gary Lineker's mental state. He's been addicted for years - he's been hallucinating visions of Lionel Ritchie, Cat Deeley, et al, since 1995. It's a measure of his professionalism that he still finds time to extensively tan and do such a thorough job on Match of the Day once a week.
On reflection, maybe retired leg-spinners preaching about hair-loss remedies is not the thin end of the wedge after all.
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